Cannabis technology company Weedmaps and rapper and cannabis entrepreneur Berner are launching a social media platform on Marijuana.com, describing it as the “Instagram of Marijuana.”
— Berner (@berner415) November 10, 2021
In a press release, Weedmaps and Berner said that in recent months, Meta-owned social media apps Facebook and Instagram have deleted cannabis-related accounts for policy violations.
“Both social networks view cannabis as a ‘drug,’” the press release says, “and many marijuana businesses have lost valuable accounts and followers because of this crackdown.”
In a statement, Berner, the founder and owner of the Cookies cannabis brand, indicated his business accounts had been deleted from Instagram, which he cited as the impetus for the new cannabis-friendly social network.
“I was fortunate enough to get my account back but many other community members have not been so lucky,” he said in a statement. “This community is special to me and we believe in this plant and now Marijuana.com will unite and bring our people together.”
Weedmaps.com Co-Founder and CEO Justin Hartfield described Berner as “a perfect partner” for the company “because he’s not just a rapper looking to profit off the industry.”
“He is deeply passionate about marijuana legalization and someone that has known, loved, and respected marijuana since long before there was even a ‘cannabis industry,’” he said.
Berner will serve as executive director for the new venture and as a brand ambassador for Weedmaps.
The new social network will include a “Powered by Weedmaps.com” rating and review system for strains, shops, and dispensaries, and dispensaries, brands, artists, and consumers will be allowed to create free profiles and post cannabis-related content without fear of censorship.
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