Vodafone Idea launches new campaign for ‘Hero Unlimited’ prepaid plans, Telecom News, ET Telecom | #cybersecurity | #cyberattack

NEW DELHI: Telecom operator Vodafone Idea (Vi) has launched a new campaign for its ‘Hero Unlimited’ prepaid plans, conceptualized by Ogilvy. The 6 weeks long campaign will have two TVC and extensive digital roll-out.

The campaign features actor Vinay Pathak and highlights the three features of Vi Hero Unlimited plans namely, weekend data rollover, nighttime free data from 12am to 6am, and double data together.

The differentiated offering from Vi aims to offer more value to its GIGAnet 4G customers, the telco said in a statement and added that it aims to increase its 4G subscribers base by attracting new users to the Vi network.

Vodafone Idea ranks third in the Indian telecom market with 281.90 million users at the end of April, trailing behind Airtel with 352.91 million, and Jio with 427.67 million users.

“Mobile data has become a basic necessity for us all, even more so in the current scenario. With our campaign for Vi Hero Unlimited, we chose to highlight the concerns faced by most prepaid customers when they run out of data, and how our latest offering alleviates those concerns,” commented Avneesh Khosla, Chief Marketing Officer, Vi.

“The task was to differentiate Vi Hero Unlimited from the rest by bringing out the two most relevant pain points, running out of data in the middle of the night, and over the weekend. We got Vinay Pathak on board to do this without sounding too preachy or prescriptive. These films capture Vinay Pathak recommending Hero Unlimited to all the distressed people out there,” added Kiran Antony, CCO, Ogilvy South.

Users can avail of the benefits of Vi Hero Unlimited on recharges of Rs 249 and above.

The new plan offers double the data benefit of a total of 4GB of data per day for 28 days, 56 days and, 86 days, respectively. These plans also offer 100 free SMS per day.

Recharges from Rs 249 and above will offer Weekend Data Rollover and Night Time Free Data while on recharges of Rs 299, Rs 449, and Rs 699, users will be entitled to Double Data benefits in addition to Weekend Data Rollover and Night Time Free Data.

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