Private investigators spend most of their time behind the scenes — surveilling and working their investigations outside of the public eye — but that doesn’t mean a private investigator’s website should be in the dark too. Private investigators are running a business, and it’s important for any small business owner to invest in a website. In fact, current studies have shown that more than 70% of small businesses have a website. If you’re still on the fence about getting a private investigator website, keep reading to learn why you should launch your site sooner rather than later.
A Business Necessity
Websites are a foundational component of a business. While high costs previously would turn PIs and other small business owners away, a basic website is more affordable now than ever, and investigators can expect a return on their investment. In today’s modern world, investigators may find a website more useful (and more cost effective) than a traditional storefront, lowering overhead costs while still establishing a digital footprint.
Target Your Customers, Get New Leads
When you have a functional private investigator website, you will appear in Google and other search rankings so that people who are looking for a PI can find you. Your website is useful not only for merely having an online presence, but it can be used in tandem with a digital marketing strategy. You can target local customers by placing ads that will direct people to your website and even target people who are searching for specific keywords. Ultimately, you should be able to not only target the customers you want but also secure new leads, which creates new business opportunities.
Showcase Your Investigative Specialty
Investigators often have a niche in which they work, and PIs are able to showcase their specialty or specialties on their website. This allows potential customers to see what areas you work within and whether or not you are open to working for individuals. Additionally, it may help clarify what services you offer, where geographically they are offered, and the scope of the services you offer. Avoid wasting time with customers who are looking for a different service and secure the customers that need you.
Control Your Messaging
When you have a website, you decide what information is presented and how. Whether you decide to educate people about the industry, explain more about your company, or offer advice to potential customers in an effort to entice their business, you control your messaging.
Websites Instill Trust
Let’s face it, more people are doing online research before choosing a professional service, and if they can’t find you online, you may as well not exist. The internet provides an opportunity for a business to present reviews and testimonials to potential customers. Additionally, if a private investigator has achieved professional certifications, is part of a professional association or organization, or has attained reputable credentials and required licensing, displaying them on the website can help instill trust in the investigator. The reality is that many people don’t find a business to be legitimate if the business doesn’t have a website.
Get Your Private Investigator Website Started Today!
Thinking about moving forward with a website but aren’t sure where to begin? Let us help! We specialize in building websites for private investigators and process servers. Choose from a wide variety of templates and target your customers with websites from PI Now.