Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes Apple’s record breaking market cap, MagSafe concerns, new iPhone Display issues, WiFi 6E for iPhone 13, Apple’s expensive battery pack, goodbye to the weak MacBook webcam, Apple’s super cycle plans, a sneaky push message, and a curious coincidence in the weather.
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).
Cue Dr Evil Pinkie
A super short one to open. Apple becomes the first US public company to have a market cap that exceeds $.2.5 trillion dollars:
“With a market cap that has reached as high as $2.5 trillion in recent weeks, it might seem like Apple’s (NASDAQ:AAPL) growth potential is limited. But one of our experts thinks there could be more room to climb, and that was before we learned about Apple’s plans to make a car.”
The Motley Fool.
Keeping MagSafe Safe
The iPhone 13 is set to upgrade the proprietary magnetic technology that adopted the MagSafe moniker with stronger magnets to combat the larger wireless charging coils. This had led to questions around safety for iPhone 13 users with medical equipment such as pacemakers:
“[YouTuber Filip] Koroy explains that on iPhone 13 models the wireless charging coils in MagSafe will increase in size potentially “to compensate for the stronger MagSafe magnets which Max leaked earlier. It’ll be better for heat management and higher wattage, so we might get faster charging through wireless and it’s very possible, he speculates, that this could be used to initiate reverse wireless charging, a feature notably missing on Apple’s latest iPhones.”
More WiFi Options For iPhone 13
Also on the upgrade list for this year’s iPhone is the inclusion of WiFi 6E. This protocol allows for more bandwidth and less interference for faster data transfer. That said, the report notes this is only for the flagship iPhone model, so may be restricted to the iPhone 13 Pro and 13 Pro Plus:
“Apple introduced WiFi 6 with the iPhone 11 in 2019, and compared to the previous WiFi 5 framework, WiFi 6 offers significantly improved speeds and security. WiFi 6E adds minimal changes compared to WiFi 6 except for an added 6GHz band, which will result in increased bandwidth and less interference for devices that support Wi-Fi 6E.”
Apple’s Expensive Battery Pack
A new magnetic battery pack was released for MagSafe iPhones this week, with Apple introducing its own MagSafe Battery Pack. Offering 1450mAh to be delivered wirelessly or by lightning cable, the MagSafe Battery Pack feels ridiculously overpriced at $99 – in comparison magnetic battery packs from the likes of Mophie come in at $49 for 5000 mAh:
“Other details are scarce at the moment, including precisely how many phone charges you’ll get out of the pack. Eagle-eyed viewers noticed on the rear of the device, fine-print noting the 1,460 mAh size. The pack itself charges via Lightning port, and users can plug it in with the phone attached to get a quicker charge to both the pack and battery at once.”
Display Issues Hit iPhone 13 Production
As the Android competition brings faster screens and improved display technology, Apple is going to be restricting its ProMotion screens to the higher end iPhone 13 Pro models. If you are looking for 120Hz iPhone action in the mid-range price points, you’ll have to wait until 2022 and the iPhone 14 family:
“Apple has so far only used low-temperature polycrystalline silicon (LTPS) TFT OLED panels for its iPhones. But is is planning to apply LTPO OLED to the Pro lineup of the upcoming iPhone series launching later this year. LTPO can support 120Hz screen refresh rate. The LTPO OLED will be supplied by Samsung Display exclusively for this new iPhone series.”
The Elec via MacRumors.
Goodby To The Weak Webcam
The upcoming MacBook Pro laptops are set to increase many of the top specifications, but one of the most visual may be the long awaited retirement of anaemic 720p iSight camera for a 1080p camera that should match the Windows 10 powered competition:
“This hardware update is important to Apple. It may not have the magnitude of the move to the ARM-based Apple Silicon chips, but as the Work From Home movement has grown from a small subset to a significant number of the workforce over the last eighteen months, so has the use of video calling and conferencing. Apple’s anaemic 720p offering was behind the times going in to 2020, let alone now in the summer of 2021.”
How Many iPhones Can Apple Sell?
The super-cycle of iPhone 12 sales, assumed to be as a result of the first use of 5G in the iPhone – may not be ever. Supply chain reports suggest Apple is increasing its production runs by twenty percent, close to 90 million units:
“Apple has maintained a production level of about 75 million devices from the product’s launch to the end of the year, Bloomberg reported, citing people familiar with the matter. Now, the company reportedly is seeking as many as 90 million of its new iPhones. According to the report, the actual number produced could be a few million units shy of the target.”
Sneaky Push Messaging From Apple TV+
If the Apple Store Guidelines state that “…push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in “; then why does Apple’s own Apple TV+ apps get a pass to promote the Emmy nominations of Apple TV+’s home grown shows such as Ted Lasso? Why indeed:
“On Tuesday, Apple issued a press release touting its 35 Emmy Award nominations, most of which are counted among an impressive haul for comedy series “Ted Lasso.” A day later, a push notification from the Apple TV app appeared on the iPhones and iPads, urging users, including existing subscribers, to “see why Ted Lasso and more Apple Originals are up for awards.””
There’s a perception that Apple is avoiding the number ’69’ in its weather app. Thanks to the conversion from Celsius to Fahrenheit, the temperature scale works out as …67, 68, 70, 71… after rounding. The fact that this skips over a rather bawdy number is purely coincidental…
“A possible explanation for the issue (as pointed out by several people on Twitter) is that Apple may be sourcing data for its iOS Weather app in Celsius and then converting it to Fahrenheit. For example, 20 degrees Celsius converts to 68 degrees Fahrenheit, while 21 degrees Celsius converts to 69.8 degrees Fahrenheit — which rounds up to 70 degrees Fahrenheit. “
Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.