Microsoft to shut down LinkedIn social media service in China, says tighter internet rules make ‘challenging operating environment’ | #socialmedia


Microsoft says it will shut down its main LinkedIn service in China later this year after internet rules were tightened by Beijing, the latest American tech giant to lessen its ties to the country.

The company said in a blog post that it has faced a “significantly more challenging operating environment and greater compliance requirements in China”.

LinkedIn will replace its localised platform in China with a new app called InJobs that has some of LinkedIn’s career-networking features but “will not include a social feed or the ability to share posts or articles”.

In March, LinkedIn said it would pause new member sign-ups on LinkedIn China because of unspecified regulatory issues.

China’s internet watchdog, in May, said it had found LinkedIn — as well as Microsoft’s Bing search engine and about 100 other apps — were engaged in the improper collection and use of data and ordered them to fix the problem.

Several scholars this year also reported getting warning letters from LinkedIn that they were sharing “prohibited content” that would not be made viewable in China but could still be seen by LinkedIn users elsewhere.

Tony Lee, a scholar at Berlin’s Free University, told the AP in June that LinkedIn did not tell him which content was prohibited but said it was tied to the section of his profile where he listed his publications.

Among his listed articles was one about the 1989 crackdown on pro-democracy protesters in Beijing’s Tiananmen Square and another comparing Chinese leader Xi Jinping with former leader Mao Zedong.

Mr Lee said it was “wishful thinking for LinkedIn to maintain its presence in a different form” without social media elements, its distinctive selling point against other online job boards.

He said LinkedIn was better off pulling out of the country entirely than “practising censorship dictated by China” that damaged the company’s worldwide credibility.

It has been more than seven years since LinkedIn launched a site in simplified Chinese, the written characters used on the mainland, to expand its reach in the country.

LinkedIn said at the time of the launch in early 2014 that expanding in China raised “difficult questions” because it would be required to censor content, but that it would be clear about how it conducted business in China and undertook “extensive measures” to protect members’ rights and data.

Microsoft bought LinkedIn in 2016. LinkedIn doesn’t disclose how much of its revenue comes from China, but it reports having more than 54 million members in mainland China, its third-largest user base after the US and India.

A doctoral student in China studies at Oxford University, Eyck Freymann, in a text message on Thursday said he had also received a censorship notice letter this year.

“LinkedIn once served a crucial role as the only social media network on which Chinese and Western colleagues could communicate away from [Chinese Communist Party] censorship and prying eyes,” he said.

Mr Freymann said it was “shameful that Microsoft spent months censoring its own users — and, worse, pressuring them to self-censor” but that the company ultimately made the right choice to pull the plug.

Google pulled its search engine out of mainland China in 2010 after the government began censoring search results and videos on YouTube.

It later considered starting a censored Chinese search engine nicknamed Project Dragonfly but dropped the idea following internal protest in 2018.

Other US-based social media platforms, such as Facebook and Twitter, are blocked within China.

Microsoft’s own search engine, Bing, was temporarily blocked in China in early 2019, leading the company’s president, Brad Smith, to reveal that executives sometimes have difficult negotiations with the Chinese government over censorship and other demands.

“We understand we don’t have the same legal freedom that we do in other countries, but at the same time, we stick to our guns,” Mr Smith told Fox Business News in January 2019.

“There are certain principles that we think are important to stand up for, and we’ll go at times into the negotiating room and the negotiations are sometimes pretty darn direct.”

AP



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