How Firefox is making cycling in India cool and premium | #firefox | #chrome | #microsoftedge

As cycling becomes cool and in demand, premium bicycle brand Firefox, like many other brands is looking at the category with renewed excitement and marketing investment – it has just launched its first branded future-ready experience center in India. The Drum finds out from Manika Sharma, head of marketing, Firefox how is the two-wheeler brand planning to increase its footprint to cater to the post-pandemic surge in demand.

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