Holly Willoughby is the most used celebrity face when it comes to conning fans into sending money.
One customer transferred over £265,000 to a fraudster as part of an investment scam using the star’s image.
The advert appeared on Facebook and linked through to a fake AOL.com article which falsely featured her endorsing an investment scam.
Pictures of the 40-year-old hosting This Morning also appeared on two bogus websites last month, with fake quotes implying she had invested live on air.
A source said previously: “Holly has nothing to do with this scurrilous scheme and it’s dreadful that con artists think they can scam innocent people out of cash using tactics like this.
“The website looks completely convincing and it is not surprising people think it could be legitimate.”
The con — headlined Brexit Millionaire — said readers can automatically trade in Bitcoin markets to make big profits.
Holly’s This Morning co-presenter Phillip Schofield also features in the NatWest Scam Super League, with one customer reporting a £137,000 scam after seeing a fake advert featuring the presenter.
Investment scams often advertise online and are especially common on social media sites.
They use images of well-known celebrities to help create an impression of legitimacy and convince potential investors they are authentic.
The celebrity will be unaware their image is being used and is also a victim in this type of crime.
To further increase legitimacy, fraudsters are placing adverts on social media sites and creating links to spoof media and newspaper websites with fake articles featuring celebrities endorsing an investment.
Spoof emails are another means fraudsters are ripping off celebrity images and customers.
Some of Britain’s biggest celebrities have been unwittingly used in similar adverts online — including money guru Martin Lewis, 49, the Duchess of Sussex, 39, Lord Alan Sugar, 74, and Gordon Ramsay, 54.
Stacey Solomon was ‘in denial’ she was pregnant after devastating miscarriages
Alison Hammond admits feeling at ‘the bottom of the pit’ in obesity crisis
Kate Garraway suffers awkward live TV blunder as she calls guest wrong name
Kate Garraway mortified as she admits she returned loaned car with SCRATCHES
SCARE for kate
Kate Garraway’s mum rushed to hospital on family holiday
Dragons’ Den stars including Deborah Meaden, 62, and Peter Jones, 55. have also been regularly named in fraudulent adverts.
In 2018 MoneySavingExpert founder Martin sued Facebook over the number of ruses using his brand.
Facebook settled in 2019 and agreed to donate £3million to an online anti-scam charity.
It also launched a new button to report scam ads on the site.