Department investigates MPs’ use of climate advertising campaign | #socialmedia


The Energy Department will review if Liberal members of Parliament breached rules by publishing government advertisements from a $13 million publicly funded campaign about climate action on their private social media accounts.

Energy Department officials told a Senate estimates hearing on Monday they would determine whether Liberal MPs had breached any rules and would report on how many had done so.

Senator Sarah Henderson’s social media post will be probed by the Energy Department to see if it breached any rules around government advertising campaigns.Credit:Alex Ellinghausen

Government information campaigns must not promote political parties and politicians cannot use publicly funded advertising to “influence public support for a political party, a candidate for election, a minister or a member of Parliament”, according to the guidelines.

The campaign called Australia’s Making Positive Energy promotes the government’s investments and policies to reduce carbon pollution and promote renewable energy, carbon capture and storage, agricultural initiatives, and gas and hydrogen power.

It kicked off on television and social media in September and precedes the government’s new policy to achieve net zero emissions by 2050, which it has promised to release ahead of the United Nations climate summit next week.

One incident raised during questioning by Labor and Greens senators was of a social media post by Liberal senator Sarah Henderson that had a “similar message and colour palette” as the taxpayer-funded campaign on her personal account. The Department said it would look into it.

Last week the Senate passed an order for the government to release its modelling of economic impacts from committing to a plan reach net zero by 2050, which was presented to the Nationals room last Sunday before the party endorsed the policy.

Nationals Senator Matt Canavan, who opposes his government’s commitment to net zero, quizzed the Department on economic modelling. Deputy secretary Jo Evans said the department had produced detailed modelling, including a breakdown of regional impacts.



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