Technology analyst firm Counterpoint Research has put online a claim that Motorola became the third biggest smartphone OEM in the US in 2021 for the first time.
But the company has provided no figures to substantiate this claim. Just percentages. No numbers at all.
The statement put online reads, in part: “Motorola’s sales more than doubled in 2021, growing 131% YoY.” But from what base? Ten? Fifteen? A million?
Counterpoint offered a lot of spiel around this claim, but nothing connected with the actual sales numbers. Yet this information is the basis of a media statement.
I asked the firm for the numbers and was told by one of their employees, Ivan Lam: “I am afraid that we can’t provide you with the absolute numbers which is part of the paid service.”
In other words, Lam wants iTWire [and presumably every other media outlet that wishes to use this information] to accept as gospel the percentages that are offered as some kind of sop.
Or else, he wants us to pay to obtain those numbers – in order that his employer can gain publicity which [presumably] can help them sell more of their reports.
Lam offered two other links in his reply, both of which gave one additional bit of information: the Motorola percentages were included along with Lenovo.
No combined number was given. And neither was there any indication what percentage was Motorola.
Counterpoint has generally not gone down this path of offering percentages and expecting people to swallow them and provide the company with marketing guff to hawk their wares.
Initially, I thought I would just ignore it. But, on thinking it through, I thought it better to point out the deception being practised.
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