One off-license and supermarket in West Cork has found a way to beat the dramatic rise in the cost of a slab of beer under the Government’s new Minimum Unit Price controls.
Under the MUP system brought in last week, the cost of a 24-can slab of beer virtually doubled overnight, up from €29 to €47.34 on some popular brands.
But Sam’s Gala in Dunmanway may have just hit on a bit of a genius workaround, with the popular store announcing a very attractive new offer on their social media channels.
As the store explains, their new ‘promotion’ is simple: “Buy 24 Plastic Glasses for €30 and receive a €47.34 credit note absolutely free. See instore for terms and conditions.”
Once you have purchased your 24 plastic glasses, your credit note can be used to redeem products to the value of €47.34 – such as a handy Polish-brand mop and bucket or, say, a 24-can slab of Carlsberg or Budweiser.
Sam’s are quick to point out that if you are not interested in exchanging your €47.34 credit note for a slab of beer – there are other items priced at the same point, including the stylish and practical mop and bucket with a sturdy, non-slip handle.
The special offer got (as you might expect) an immediate and huge reaction on social media, with lots of compliments on the smart thinking being displayed down in Dunmanway, and more than a few people going so far as to use the word ‘Genius’.
Others said; “There’s no need to go all the way to the North now!” in reference to the cross-border trade that has already boomed as shoppers in the border counties take advantage of their proximity to cheaper booze prices in a different jurisdiction.
With every pub in the country closing its doors at 8pm and craic at near-zero levels as we endure the dark nights of January, Sam’s Gala has been reflecting much of the public mood when it comes to the Minimum Unit Pricing law.
The popular store had its say on the matter the day the new price controls were brought in.
Last week, they posted; “The name “MUP” is obviously the shortened version of the name of the person who devised this plan!!”
It remains to be seen if the cheeky West Cork store has the last laugh on the matter with their new promotion.