CMO’s top 8 martech stories for the week – 25 November 2021 | #emailsecurity | #phishing | #ransomware


Meltwater buys Oxford Uni AI spin-off

Media intelligence and social analytics provider, Meltwater, has acquired Oxford University spin-off, DeepReason.ai, as part of a long-term plan to launch its own Siri-like data access experience.

DeepReason.ai was established in 2018 and operates in the field of AI known as ‘reasoning’. The genesis for its technology came out of the Value Added Data Systems (VADA) research project, funded by UK research council, EPSRC. The offering now coming to market is a reasoning engine that can maintain incremental views of knowledge graphs, a core element of AI, solving what is can be a costly challenge of updating and maintaining complex knowledge graphs at scale.

Meltwater’s purchase for $7.3 million includes a combination of cash and Meltwater equity, including earn-outs contingent on reaching technical milestones and retention requirements.

Meltwater said it ingests and processes more than 800 million documents daily, extracting new information on over 14 million companies, 50 million public personas and 75 million topics. This knowledge graph incorporates 2 billion connections to conversations around these companies, public personas and topics daily. But as Meltwater executive director Asia-Pacific, David Hickey, pointed out, having the data is only one aspect.

“But it’s the ability to find patterns, connections and insights from the data that is the proverbial needle in the haystack and the sole focus of Meltwater,” he said. “The Deepreason.ai technology will eventually enable Meltwater to deliver an Alexa or Siri-like experience, helping our clients across APAC find exactly what they are looking for through a simple interface. By asking questions like ‘what was the sentiment on my latest press release’ or ‘tell me my share of voice versus my competition’, users will be able to access the answers and insights they need instantly without needing any training or setup work.”

DeepReason.ai has five full-time and four part-time employees, seven with PhD degrees, who will all join the Meltwater team. The DeepReason.ai acquisition will be Meltwater’s fourth since listing on Euronext Growth Oslo in December 2020. Others are business information and community company, Owler; social intelligence player, Klear; and media intelligence provider, Linkinfluence.

Braze makes its IPO debut

Braze stocks rose 44 per cent following the company’s IPO debut on 17 November 2021, raising its stock value to US$520 million on day one.

Prior to debuting on the Nasdaq, the customer engagement tech vendor had confirmed pricing of its IPO of 8 million shares of Class A common stock at $65 per share. The IPO included offering 6.7 million shares of Class A common stock and the selling stockholders named in the prospectus offering 1.3 million shares of Class A common stock. In addition, Braze granted a 30-day option for up to 800,000 additional shares of Class A common stock.

The leap in share price on day one saw Braze’s market value climb to $8.5bn and stock value increase to $93.39. At time of press, the company’s shares were trading at $74.05.   

Braze’s (formerly Appboy) platform allows brands to ingest and process customer data in real time then use it to orchestrate and optimise contextually relevant, cross-channel marketing campaigns. The company is headquartered in New York with offices in Berlin, Chicago, London, San Francisco, Singapore and Tokyo. Braze reported a net loss of $26m on revenue of $104m for the six months to July 31 2021, compared with a loss of $12 million on revenue of $68 million a year earlier, according to filings. Customers includes IBM, DraftKings, Car Next Door and iHeart Radio.

OpenText to acquire Zix Corporation

Information and digital asset management company, OpenText, has acquired Zix Corporation as part of efforts to both strengthen its email security and compliance capabilities and address the SME market.





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