7 reasons to switch to MacBook: Your all-in-one tool for productivity, entertainment and creativity | #macos | #macsecurity

If you’re thinking about switching from a Windows laptop to a Mac or upgrading your existing Apple machine, we’ve done the research for you. 

From speed to power, and security to value, the new Mac range – supercharged with the M1 Pro and M1 Max chips, is a giant leap in computing.

But before we get started, your first sign to upgrade is iStore’s laptop trade-in offer, where you can get up to R10 000 towards to purchase of a new MacBook Air or MacBook Pro when you trade in your Windows laptop. 

If that deal isn’t sweet enough, here are 7 more reasons why the new Mac range is the best on the market – and for your pocket! 

1. They’re faster and more powerful than ever before

It’s 1 small chip for a Mac… and 1 giant leap for MacKind. We’re talking about the revolutionary M1 Apple Silicon processor that powers the new line up of MacBook Air and MacBook Pro laptops. 

What makes the M1 a radical breakthrough in computer engineering is its “System on a Chip” (SoC) design, which combines the CPU, GPU, Neural Engine, and audio and image processing hardware on a single chip. That means faster speeds, superior tasking, and more fluid and efficient performance.

2. They’re built to go on and on and on, all day long

Even under heavy use, including web browsing, video conferencing, and multimedia playback, the new MacBook Air and MacBook Pro are capable of holding a full charge for up to 18 hours at a time. 

That unprecedented battery life gives you the freedom and peace of mind to work where and when you please, and even leave your charger behind if you’re heading out for the day. Especially handy for extended periods of loadshedding.

3. They come equipped with a range of powerful apps to meet all your needs

From the moment you set up your brand-new Mac, it’ll be ready for work and play. Every Mac includes a suite of beautifully-designed applications for word processing and document design (Pages), organising and managing data (Numbers), creating stunning presentations (Keynote), editing movies (iMovie), and making music (GarageBand). 

This makes your Mac your all-in-one tool for productivity, entertainment and creativity.

4. They keep their cool under pressure

The new MacBook Pro range isn’t just cool in looks alone. The advanced thermal architecture of the machines allows for completely fanless operation in the MacBook Air range and optimum performance without overheating in the MacBook Pro range.In everyday use, even for extended periods, you won’t hear a thing. Your Mac is silent by design.

5. They’re engineered to keep your data safe and secure

At every level of operation — from hardware through to software – the new Mac range is engineered to ensure the safety, security, and the integrity of your system and data. 

Touch ID gives you swift and secure access, while data on the built-in solid-state drive (SSD) is automatically encrypted using a hardware-accelerated encryption engine. The boot and runtime security features allow only trusted Apple software to load at start-up, keeping your system safe from Malware and viruses. Even if your Mac gets lost or stolen, the built-in Activation Lock will keep would-be intruders safely at bay.

6. They’re fully capable of running Microsoft apps

Yes, you can readily use all the familiar Microsoft Office apps on your Mac, along with a wide range of other PC applications re-engineered for Mac. If you really want to, you can even run Microsoft Windows on your Mac by using an emulator application for seamless performance.

7. They hold their value in the long run

With their superior quality of engineering, design, and manufacture, and the consistency of their hardware-and-software integration and updates, the new Mac range is built to last. 

They offer a greater return on investment than any comparable machine and significantly more value for your money thanks to its longevity and broad app integrations.

For more information on the M1 range of MacBook Airs and MacBook Pros, please visit www.istore.co.za.

This post was sponsored by iStore and produced by Adspace Studio.

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