In today’s digital world, technology is ever-changing because new trends are always introduced. Most of these help in easing many business tasks as you can handle them on time and efficiently.
As a matter of fact, according to Research & Markets, the global digital transformation market is expected to increase by 2025 to $1,009.8 billion. It’s an impressive boost from the $469.8 billion of 2020 which is a compound annual growth rate of 16.5%.
So, if you haven’t yet embraced technology in your business. It is not too late to do so because the industry is ever evolving.
Dive in and learn about the 5 popular tech trends every business owner needs to know.
1. Employee Monitoring Software
The growing popularity of remote work has increased the need for employee monitoring software. This is because when your employees work from home, they face many distractions. And distracted workers cost your business time and money because of their low productivity.
So the best employee monitoring software helps in monitoring your employees from wherever they are. You get granular oversight of your remote workers plus their productivity all the time. Some of the important features to consider when looking for one include spotting ineffective working practices and mobile device coverage.
2. Social Media Marketing
Social media is now among the top avenues you need to add to your marketing campaigns. This is because it is a gold mine of leads from the millions of users on the various platforms. Your task is to create your business pages on the different channels, create content and attract the right audience.
It is a numbers game because you need to get lots of followers on your company accounts. You can then market your products or services to them.
In fact, most of the top businesses in every industry are now on social media. In Thailand for example, big companies like King Power, and Siam Commercial Bank utilize the technology. It’s just one of many factors that give the customer a better experience.
Reviews are another crucial part and can be found in almost all industries across Thailand too. From online shopping to online gaming, always read reviews before you make a purchase. Often, they can be found on Facebook.
One place that gives you unbiased, honest reviews is an online casino like Asiabet (คาสิโนออนไลน์). The platform helps Thai players find the best welcome bonus and provides step-by-step guides on registering and playing, as well as information on legality, security, and everything else you need to know to get started.
3. Remote Onboarding
The hiring process has also been improved by technology. This is because your candidates for the job no longer have to physically go to your business premises for interviews. The right onboarding software ensures that the whole process is orchestrated professionally and is well planned.
Moreover, it enables your company to meet its target of embracing the hybrid working model because remote hiring is made easier. Not only that but remote onboarding also enables new members to easily get familiar with your business. You can use the integration process to help them quickly get used to your work culture, and introduce them to all key stakeholders.
Automation is a new trend many businesses have embraced today to promote efficiency and save money. Many tasks are automated and handled on time rather than when they are manually done. It doesn’t involve the towering of robots as many people think. But it is mostly about using a set of tools that are integrated with business software programs.
For example, email automation where software like Zoho and Hubspot allow you to set automated emails. You send messages to your email list at once, instead of sending one to each which saves a lot of time. Chatbots also are a tech investment your business needs to make to boost efficiency.
As businesses are getting more connected to technology, cyberattacks are also on the rise. This explains why cybersecurity has become a necessity for every business. You need to protect your company as well as your employees because everyone is affected in case of an attack.
The top security measures popular today include installing firewall protection which limits unauthorized users from accessing your network or computer. Plus, antivirus software that guards your PC against malware and data backup among others.